Taking the love of Jesus to those who have never heard.

According to research, only 1% of Christian missions giving is focused on taking the gospel to unreached people and places. And only 3% of cross cultural missionaries are sent to serve among Unreached People Groups. So, in total over 95% of all global missions finances, workers, training, and prayer—are dedicated to engaging people who already have local churches and gospel resources!

Across the 10/40 Window—where the majority of the world’s unreached people live—the Church is under extreme pressure. From North Africa to South Asia, believers face stress, threats, imprisonment, and even death simply for choosing to follow Jesus. In these places, Christianity isn’t a cultural tradition—it’s a costly decision. And persecution isn’t rare. It’s reality.

In many parts of the world, the gospel is still out of reach—not because people have rejected it, but because no one has ever come. Some live in remote mountain villages, cut off by rivers, deserts, or dense jungle. Others live in war zones, displaced by conflict or under the rule of oppressive regimes.

In missions, good intentions aren’t always good enough. Around the world, there are communities where the gospel has been preached, programs have been established and foreign aid has been given in a short term project style, yet a dynamic local movement of the gospel is absent. The good news of Jesus is often then seen as “foreign” because it was not brought in a way that it could be locally sustained and multiplied.